A logo is a graphic image that represents and represents a brand. It can be compared to a person's signature and even a "company face", a guest post, but the concept of a logo is much broader than we are used to understanding. You can create a quick and memorable logo with the Turbologo online service, which offers a wide range of options for creating a brand name.
Every self-respecting company should have a logo to be recognized in the market for the services it provides. It is a type of coat of arms used among feudal families in the Middle Ages. We will talk in more detail about why this is so necessary and how it should be discussed.
What is Logo
A logo is a graphic image that represents and represents a brand. Different experts assess the tasks and tasks of logo development in different ways.
In this sense, a brand logo can be compared to a signature of a person, which has similar functions.
Identity implies that a relationship is formed between the logo and the brand it represents, and people, seeing the logo, immediately associate it with this brand.
Authentication (ie, certification) means that people when they see a brand logo, understand that it is the brand they think of. Not all logos represent quality and trust on the part of the buyer. The logos of some companies and even some people cause concern. However, if there is no indication on the product's box that it belongs to the brand, this is an alarming sign.
When deciding whether or not a logo is specifically needed for your company, you need to answer 2 questions for yourself:
- Do I want my company to be remembered?
- Do I want to stand out from the competition?
If the answer to both questions is "yes", then welcome to logo development, I am always happy to help with this and provide solutions that will work for your business.
Why Logos Should be Simple
MD Alamin Logo
In most cases, it is the simpler option that is optimal for the company. The fact is that a simple logo design has two significant advantages:
- It is easier to read by various devices, which means the user gets a more accurate amount of information;
- A simple logo is easier to apply to products and other items than a complex structure.
Even in cases where an organization has a complex logo format, it is imperative to develop a simpler form for some cases.
It is highly desirable that the final version has fewer colors, as the color variation makes the information hidden in the logo very difficult to decipher.
Also, the more colors a logo has, the more difficult it is to bring it into monochrome (single-color), and this type of logo is required for stamping, engraving, and burning.
Additional requirements should also be considered for the logo design:
- has a hidden meaning, so it attracts more attention;
- it is desirable to look good on any surfaces, coatings, and objects;
- relevant to the business sector to which the company relates;
- Memorability is one of the main requirements for an organization's logo;
- Development should not require a lot of money;
- Exclusivity is a very important condition that will allow you to avoid difficulties in the future activities of the company.
By following these additional rules, you can create a popular logo and convey the main idea of the company.
Conclusion
A modern logo isn't about how it looks, it's about how and where it's used. It can be both "illustration" and "photo", and even "some kind of doodle". The main thing is that he was in his place and on time.
Modern technologies allow logos to be anything, including animated and truly 3D (and not just pseudo-3D). And here, of course, I'm talking about the main versions of the logo. There will always be smaller versions, versions with simplified color schemes, and simplified logos for much smaller sizes.