Video for Instagram: How to Choose Between a Post, a Story, a Reel, and IGTV?
Instagram is one of the most used social media platforms nowadays. It proves to be one of the best social media platforms for video content because it keeps rolling out new features consistently. It’s getting difficult to distinguish between the video options. When you want to share a video on Instagram, you have options to share it as a post, or a reel, or a story, or as an IGTV post. Over 1 billion users are actively using Instagram. Most of them are video-centric. Instagram established a solid corner of the market with options like IGTV, Reels, stories, and posts. So, we’ll learn in detail about these options and how to choose the best one for your video.
Post Vs Reel Vs Story Vs IGTV.
We should begin with a straightforward definition. A post is an ordinary video that you share from your record which can be seen by your followers just on the news channel. This is the standard choice to share your video content on Instagram. The length of the video content can be as long as a moment as it were.
A story is a short video cut that can be seen by your followers on their primary feed in a little circle at the top of it very well may be seen by visiting your profile as well. The length of these clasps is just 10 seconds yet you can share such countless stories all at once. In the event that your story length is expanded by 10 seconds, you can transfer it in grouping after each other. There is a time length for a story and that goes on for 24 hrs after that they'll naturally vanish or eliminate from your profile. There is a component called story feature where you can save your substance forever to the highest point of your profile.
A Reel is a type of short recordings that goes on for 30 seconds in particular. On the off chance that your reel video expanded by 30 seconds, you can transfer on the next reel after each other in an arrangement. Here you have choices to alter your video content right in the application actually like TikTok. You can add impacts like music, on-screen text, special visualizations, shut subtitle, and some more. Complete video is altered together and afterward transfer on your profile.
Lastly, IGTV is the last kind of video on Instagram. It permits clients to make long video content that goes on for 15 minutes when you are utilizing a cell phone and an hour for the work area. It is more similar to YouTube than it is to some other short-structure video stage.
With the above qualifications covered, we should get when to utilize every one of the different situations.
A Post
A post is a standard video alternative that assumes a significant part in the Instagram video biological system. The term of the substance is under one moment yet it keeps going forever on your profile. On the off chance that somebody visits your profile and goes through your substance whenever they'll have the option to see your posts. It takes commitment and holds your watchers to observe more substance. Post functions admirably on the off chance that you intend to draw in the existing crowd instead of allure for a likely new crowd. It incorporates limited-time recordings, tribute recordings, and meetings with originators or workers, or any item dispatch video. A post resembles appeal to your present devotees. On the off chance that your substance meets these rules yet more than 60 seconds, we'll talk about more choices beneath.
A Story
A story is extraordinary when your substance is somewhat more easygoing. It is normally intended to encounter your supporters with a brief look at the background of your image. It looks under-created and it's OK on the off chance that it doesn't look totally clean. It gives you greater genuineness to your image. Sharing your story is an incredible method to drive commitment with current devotees. You can exploit story highlights like surveys or response emoticons. It establishes a more intelligent climate than some other alternative. Stories keep going for 24 hours in particular. The term of the story is 10 seconds yet it very well may be proceeded to the following stories. You can transfer a 2-3 minutes story by stopping it into a clasp of 10 seconds each. A long video can be dreary and very exhausting for watchers as a story. Attempt IGTV rather for long recordings.
A Reel
The reel is a great feature to create engagement with new viewers. A high-performing reel helps you to attract new followers and even brings new customers if you’re posting from a business profile. If you want to share a reel on your profile make sure your content must be attention-grabbing and attractive to create more engagement. Viewers prefer to watch reels like entertaining, educational, or a mix of both. Even they’re attracted to authentic and genuine content instead of a scripted or formal reel. If you have content that fits these criteria then reel is a great option.
IGTV
Lastly, IGTV is specially used for content that is descriptive or explanatory in nature. Educational, how-to video, or product demonstration video comes under IGTV. On IGTV, viewers already know that the content here is more in-depth and can last up to 60 minutes. It accepts all types of video content that we discussed above. It has features to meet all the criteria mentioned above. If you have video content over 3 minutes, it’s difficult to parse into stories. IGTV is great and it can be used as a great alternative as well. It creates a great opportunity to create engagement and reach new viewers with your video.